Content Strategy & Messaging

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Content Strategy & Messaging

Content works best when it’s clear, honest and genuinely useful. Cut through the noise, build trust & communicate with purpose. From tone & structure to ethical storytelling and audience clarity, these articles help businesses create content that feels real, reads well and actually connects.

When “Green” Is Just Marketing

Why surface-level sustainability messaging is turning people off. The problem with “green” as a brand accessory

Social Media & GDPR

If you are a business with customers in the EU, the GDPR will be applicable to you when you are handling personal data of your EU customers.

GDPR & Newsletters/Email Marketing

Under the GDPR subscribers must consent to an affirmative action signaling consent to all newsletters and email marketing.

GDPR - General Data Protection Regulation

The General Data Protection Regulation (GDPR) provides individuals with even greater control over the collection and use of their personal data.

Campaign Monitor gives our CMS a Thumbs Up!

Using Campaign Monitor for your email campaign & clearFusionCMS for your site? Easily create forms with our new Campaign Monitor CMS module.

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Latest Articles

The shrinking space for ordinary voices

Social media is becoming harder for ordinary voices as political noise dominates the feed.
AI Pricing, Inequality and the New Digital Divide

As AI becomes paywalled, affluent businesses gain speed while smaller ones work harder to keep up. Why AI pricing is shaping the next productivity divide.
Building Frankenscriptling: Running Scriptling Inside FrankenPHP

A dive into embedding a Python-like scripting language into PHP via a Go-based web server. Because why not.
AI as a Driver of New Work

The problem is not AI taking jobs. It is the choices made by those using it. With the right approach both progress & job security can coexist.