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Traffic or Audience? Which matters most?

Traffic or Audience? Which matters most?

30 May 2014

Content marketing develops loyal audiences by creating deeper, more sustained relationships with consumers via content experiences that actually matter to the target audience.  In the last 18 months, savvy publications have re-defined their engagement metrics, after realizing that traffic alone is a poor measure of success.   It's important to realize that building a loyal audience is more important than simply acquiring it.

The 5 most effective ways to develop a loyal audience:

  1. Find what your audience wants to read
  2. Stop boring your readers!
  3. Don’t forget visuals
  4. Write for readability
  5. Invest in great titles

Read more on this article …


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