Social Media Image Sizes

Social Media Image Sizes

26 Apr 2017

Sizing images for social networks can be very frustrating.  The playground keeps changing with every layout change.  So how should your images appear in news feeds, timelines, or streams?

The height, width and aspect ratio are elements that most influence how an image will appear in a social network stream.  You want whatever size image you use to resize as best it can to the space available.  The last thing you want is for half your message to be chopped off at the sides, or top & bottom.

However, social networks keep on changing their layouts, so it's up to us to keep up with them.  Below are sizes current at time of print, and we'll try to update them as necessary.  But if in doubt, you can do a search for 'social network image sizes [current year]'.

All dimensions below are in pixels.

Facebook

There is a difference between how things will display on your personal timeline and how things will display in a user’s news feed.

Image Sizes:

  • Profile Picture: 180 x 180 (Displays 160 x 160 on Desktop)
  • Cover Photo: 820 x 312
  • Shared Image: 1,200 x 630
  • Shared Link: 1,200 x 627
  • Highlighted Image: 1,200 x 717
  • Event Image: 1920 x 1080

Google+

Your Google+ account is tied to the search engine itself. Google retrieves your Google+ profile,  photo and recent posts.

Image Sizes:

  • Profile Picture: 250 x 250
  • Cover Image: 1,080 x 608
  • Shared Image: 497 x 373
  • Shared Link: 150 x 150 (Thumbnail)
  • Shared Video: Width of 496 Pixels

Twitter

With 313 million monthly active users, Twitter is one of the social media networks your customers will often use to discuss your brand.

Image Sizes:

  • Profile Photo: 400 x 400 (Displays 200 x 200)
  • Header Photo: 1,500 x 500
  • In-Stream Photo: Minimum 440 x 220 (2:1 Ratio)

LinkedIN

LinkedIn is a great place for you to source great employees and to connect with other industry leaders.

Image Sizes:

  • Personal Profile Picture: 400 x 400
  • Personal Background Image: Between 1000 x 425 and 4000 x 4000
  • Banner Image for Brand (Company) Pages: 646 x 220 (Minimum)
  • Standard Logo: 400 x 400
  • Square Logo: 60 x 60
  • Hero Image: 974 x 330

Tumblr

A customizable social site that lets users easily share anything that they want. Almost everything is shareable.

Image Sizes:

  • Profile Picture: 128 x 128
  • Image Posts: 500 x 750

Instagram

The most popular photo-sharing social network, with more than 600 million users. Explore your creative side.

Image Sizes:

  • Profile Picture: 110 x 110
  • Photo Thumbnails: 161 x 161
  • Photo Size: 1080 x 1080

YouTube

Video sharing is one of the most effective mediums of sharing information, with more than 1 million brands who have realized that YouTube is a great opportunity to reach their fan-base.

Image Sizes & Video Uploads:

  • Channel Cover Photo: 2,560 x 1,440
  • Video Uploads: 1280 x 760 (Minimum HD)

Display Sizes:

  • Tablet display: 1,855 x 423
  • Mobile display: 1,546 x 423
  • TV display: 2,560 x 1,440
  • Desktop: 2,560 x 423 (1,546 x 423 pixels are always visible)

Pinterest

An amazing social tool for driving referral traffic to your site, due to the fact that 90% of Pinterest pages are external links. Another network to get creative on.

Image Sizes:

  • Profile Picture: 165 x 165
  • Pin Sizes: Expanded pins have a minimum width 600 pixels (height is scaled).


But we can cheat!

If you have a little experience on image editors, or if you are just sharing an image, there is a simpler way of sizing your social media images.

Image Size:   1600 x 800

Left Margin Padding:  120px

Right Margin Padding:  120px

If you keep your message within the padded areas, this size will adapt to pretty much all social networks at the moment.  It will save you having to produce multiple images.

Social Media Images




Cindy Arlott

By Cindy Arlott

Web Producer, Creative Director, Content Creator & Distributor at clearFusion Digital, & specializes in helping businesses plan & grow their website.

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