Instagram Showdown 2018

Instagram Showdown 2018

08 Aug 2018

(July 2018)

Active Global Users: 1 billion

Instagram was created Mike Krieger and Kevin Systrom in 2010. It was acquired by Facebook in 2012.

59% of internet users between the ages of 18 - 29, and 33% of internet users between the ages of 30 - 49 use Instagram. 17% of teens say Instagram is the most important social media site (up from 12% in 2012). More than 40 billion photos have been uploaded to Instagram so far. There are more than 500 million daily active users, with 95 million photos being uploaded each day. 

Instagram videos get twice the engagement of photos than any other social media platform.

Over 200 million Instagrammers visit the profile of a business every day.  Instagram works great for those in the fashion & food industries, architects,designers & technology businesses. Anything visual will work well in Instagram. But that doesn’t exclude services, which will need more of a personal touch, engaging people in interactions with your business or business community projects. 

Your aim is to create the interest of followers. If you are promoting your business instead of products, keep it fun and light. Explore behind the scenes at your place of business, use fun props, make your business relatable.

If you are using Instagram, you will see a row of friends’ profile photos in circles at the top of your feed, including one for you. These are Stories.  Stories are about posting regular photos and videos that are raw and unedited, and are seen for only 24 hours. If you have  used Snapchat you will recognise this feature. Because it is more raw, you are sharing more personalize content. No edits or filters. You are sharing on the spot, not staged. This feature isn’t just for uploading photos & videos: it can also be used to broadcast live video. However, your broadcast won’t be viewable once you finish, but you can save it to your phone.

Current active Instagram users:

(July 2018)

  • EU 800 million
  • USA 120 million
  • India 67 million
  • Brazil 63 million
  • Indonesia 59 million
  • Russia 33 million
  • Japan 24 million
  • UK 23 million
  • Mexico 21 million
  • Australia 9 million

Content & Frequency

  • Videos can be as simple as an overview of your business and what you have to offer.
  • Creatively taken product/service photos with good optimized captions.
  • As Instagram caters more towards users than businesses, have photo competitions where users take a photo of your product/service with an optimized hashtag, then decide on a winner (if you promise a prize make sure you deliver).
  • Run similar competitions of users using your product, with the end result their photo being used for future promotions (make sure you get a release to use the photo, including off any models).
  • How often to post: At least once a day.
  • Best times to post: Wednesday & Thursday, 12am - 4pm.
  • Post length: 138-150 characters.

Instagram Tips

  • Dedicate hashtags so people searching using that hashtag can see other posts like that. Posts with at least one hashtag average 12.6% more engagement. 70% of hashtags are branded.
  • Use effective hashtags. Do a search for businesses such as your & see what they are using, or hashtags that you want people to follow you by.
  • Pick a theme and stay consistent, it’s what people will follow you for. Try to be unique. Why would I follow you?
  • Try to post keep a schedule of when you’ll post. Pick a time that will be good for you & when your followers are most active. They’ll keep coming back regularly to check what you are up to.
  • Use Instagram’s geotag feature. Where you want your users to target, or where they would target.
  • Watch time zones when travelling, because you may miss your time zones of where you normally post from.
  • Be creative. Travel photos can be very boring if they aren’t spectacular or have something happening in the foreground. (A can of coke can be boring, but someone downing a can can invoke more interest, someone downing a can of coke in the rain invokes even more interest)
  • If you are sharing photos that you don’t want shared by others, watermark them.
  • Check out Instagram’s 3 standalone apps to help its users get more creative: Layout, Boomerang and Hyperlapse.
  • Be creative with editing tools & filters. Don’t post each photo with a radically different filter each time, keep consistent or make changes slowly.
  • Stand out in the crowd. Some Instagrammers use proper cameras and edit their photos on a computer, and then transfer them to a smartphone to post on their Instagram. If your phone doesn’t take the best photos, try using your camera instead. You can also download an Instagram app to your desktop & upload them onto Instagram from there.

Statistics source: Omnicore & Statista

Cindy Arlott

By Cindy Arlott

Web Producer, Creative Director, Content Creator & Distributor at clearFusion Digital, & specializes in helping businesses plan & grow their website.

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